In my previous post I touched upon the importance of
defining the purpose and the audience of your email marketing. After you know
whom you are talking to and what the purpose of your communication is, it is
very important to get your communication right. The content is king! Get it
right!
Your content is the most important part of your email. Here
are some tips that will help you create content that connects:
1. Your reader is the King
Give your readers a royal treatment. After all, they opted
to get mails to you and you need to honor their interest in you. Prioritize
them and keep them informed of every important or interesting news related to
your business. It is their right to know. Also, give them special treatment by gifting
them special benefits and offers. Make them feel like a part of your family so
that they too route for your success. Take
the relationship between you and the subscriber to a personal level.
2. Get into your readers’ shoes
Think from their perspective. Your content should benefit
them in some way or the other. Your content should make them open the mail and
click through it. There are certain elements that you can include in your mail
to ensure the reader’s interest.
Industry news and information, useful tips and tricks, surveys
and polls, special offers and coupons are welcome content.
3. Keep it brief and precise
Most people are bombarded with tons of emails each day. Keep
your newsletter short and easy to digest. No one has the time or inclination to
read through long and detailed mails.
4. Add character to your mail
Make your email interesting. Your content has to stand out
amidst all the content the reader gets bombarded with. A boring mail would be
rejected outrightly. A sprinkling of spunk can take you a long way!Contact us to learn more
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